University of Findlay

As a student-led marketer at the University of Findlay, I created marketing oriented content designed to increase student engagement and viewership across all platforms. We published weekly video content to call social media channels to encourage students to participate in campus activities, activated a social media account for the student newspaper (@thepulse) and created content around the relevant stories that were happening around campus.

The problem: students weren't engaging with the content, and we felt that a student-led approach to social media marketing would increase engagement and get the student body to rally behind a common series.

The solution: integrate video content across multiple channels (Tiktok, Instagram, Facebook, YouTube, Twitter), establish an upload schedule, create a common hashtag that would drive further reshares (#essentialoilers) and give the students to nominate staff to be featured in upcoming videos. Also re-establishing the student nwspaper through SEO-rich blogs, and repurposing the topics on social media posts, played a huge role in creating a content flywheel that helped grow Findlay.

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Also initiated was an incentive to promote athletes' individual social media platforms using graphics that highlighted their personal attributes and accomplishments on the field of play. Being on the cusp of the NIL breakthrough, this helped drive awareness to athlete's individual pages to create partnership opportunities via social media.
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