Stratax Consulting

Project Overview
Stratax Consulting, a financial planning and consulting firm in Dublin, Ohio, required a website that would reflect their professionalism and extensive range of services. The project aimed to increase online visibility, streamline client interactions, and support their growth through an optimized digital experience. The primary focus was on enhancing the website’s performance for Google Ads, creating a client-friendly hub, and integrating tools to automate and simplify processes.

Objectives

• Optimized Service Pages for Google Ads: Craft pages designed to align with Stratax’s marketing strategy, focusing on high-quality leads and conversions.
• Webflow Development: Deliver a fully responsive, modern website built on Webflow for speed and reliability.
• Streamlined Client Hub: Build a centralized platform where clients can manage their interactions, access resources, and stay connected with the firm.
• Automation with Zapier: Use Zapier to create email capture workflows that integrate seamlessly with existing CRM systems, ensuring efficient lead follow-up.
• Scheduling Integrations: Embed Zoom for seamless scheduling directly on the website, minimizing friction for clients booking consultations.
• 100% Managed Copywriting: Develop all site content in a consistent and engaging tone to effectively communicate the value of Stratax’s services.

Development and Key Features
The website was developed in Webflow, ensuring a seamless, responsive experience on desktop, tablet, and mobile devices.

• Responsive Design: Every page was built with mobile-first principles, guaranteeing usability across all screen sizes.
• Client Hub Integration: A dedicated section was developed to serve as a one-stop portal for client resources and communication, enhancing the relationship management process.
• Zapier Workflows: Automated workflows were implemented to handle lead captures, syncing form submissions directly to email and CRM tools, reducing manual follow-ups.
• Zoom Embeds: Zoom iframe embeds were incorporated for streamlined scheduling, allowing clients to book and join meetings directly through the site without redirection.
• SEO Optimization: Key pages, particularly the service pages, were optimized for Google Ads campaigns, focusing on keyword relevance, page speed, and conversion-focused calls to action.

Copywriting and Content Strategy
Our team managed the entire copywriting process, crafting professional, clear, and persuasive content tailored to Stratax’s brand voice. This included:

• Showcasing the full range of financial and consulting services.
• Highlighting the firm’s expertise and client-centric approach.
• Ensuring consistent tone and messaging throughout the site.
  The content was written to engage potential clients while aligning with SEO and advertising strategies to maximize discoverability.

Results
The final website delivers a professional, polished, and user-friendly experience tailored to Stratax Consulting’s target audience.

• Improved Engagement: The optimized service pages enhance visibility in Google Ads, driving more targeted traffic and high-quality leads.
• Streamlined Client Experience: The client hub, Zapier integrations, and scheduling tools reduce friction and improve efficiency in client interactions.
• Cohesive Branding: Professional copywriting ensures the site clearly communicates the firm’s value and expertise, enhancing trust and credibility.

Stratax Consulting now has a digital presence that not only looks great but supports their business objectives, positioning them as a leader in financial consulting.

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