Solving The "Outdated Website" Problem Once and For All

web design
Marketing Leaders
Communication
March 4, 2025
Solving The "Outdated Website" Problem Once and For All

Website Management Template PDF 📝

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In this episode, I'll be sharing the exact way I keep client websites up to date and the proposal I send with everything included. This can be adapted to suit the specific project calls for in terms of budget, time constraints, and duration/scope.

Show Notes:
0:00 - The common pitfall of outdated websites
0:39 - Introducing the solution: Website Management and Growth
1:25 - Meet Andy, Founder of MMG Design
2:06 - Breaking down the perfect website management plan: Growth and Management
2:40 - Dedicated monthly strategy sessions
3:01 - Content updates and developer expertise
3:39 - Analytics and reporting:59 - Ongoing software training & Backend Monitoring
4:57 - Hosting and SSL management
5:29 - Image optimization for performance
5:55 - Redirect and transfer management
6:14 - Email delivery and spam protection
6:36 - Legal policy updates
6:56 - Software licensing
7:16 - Platform updates and downtime management
7:57 - Multi-layer security measures
8:15 - DNS management
8:37 - 24/7 uptime monitoring

8:55 - Customizing plans to fit client needs and budgets
9:40 - The importance of clear communication without jargon
0:02 - Wrap-up: Creating a true marketing partnership centered on your website

Marketing by Design

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Three Simple Solutions.

When you're ready, this is how we can help you.

Design

Build a scalable visual presence that is backed by marketing research.
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Cohesive Brand Identity
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Targeted Messaging
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Website Design + Dev
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Website Management

Marketing

Implementation of content and marketing tools to reach your target audience.
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Social Media Strategy
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Email Marketing Strategy
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SEO Content Strategy
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Paid Ads Strategy

Strategy

A long-term partnership for consistent marketing efforts across multiple channels.
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Custom Outreach Strategies
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Persona Analysis
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Analytics Review
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Design + Branding Audits