In this episode of Marketing by Design powered by ⁠AMA, ⁠we break down the upcoming TikTok ban and what it means for marketers. With the platform set to go dark, we outline a four-step action plan to help you pivot and come out ahead.

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Resources Mentioned:

⁠SnapTik⁠

– Download TikTok videos without watermarks

⁠The Essential Marketers Reading Checklist⁠⁠AMA Columbus Business Directory⁠

– List your business for free and build strong backlinks

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Timestamps:

[00:00] TikTok ban overview and timeline

[00:25] Step 1: Pause TikTok ad spend and reallocate funds [01:08]

Step 2: Download your TikTok content and analytics  

[02:15] Step 3: Repurposing content for other platforms  

[03:39] Step 4: Posting a farewell and migrating your audience  

[06:00] TikTok alternatives: YouTube Shorts, Instagram Reels, Pinterest Idea Pins  

[07:26] Key lessons from the TikTok era for future-proofing your marketing

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