📚 Essential Marketer's Reading Checklist (Notion Template)

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Please welcome Sydney Stern-Milller, Marketing Content Strategist @ Deloitte, to the podcast!

Sydney is a neuro divergent, charismatic legend. Her content and takes on AI have been clutch as I navigate AI tools and engrain them into my own workflow.

If you're a marketing leader, entrepreneur, or business owner looking to:

- Use AI to buy back your time

-Enjoy the process more

- Dabble in complex prompting and don;t know where to start

- Sydney is a must-follow on linkedin.

- Sydney also has an AI Image Generation Instagram, and a Book titled "I Love You Enough to Love Me", proceeds of which are donated to charity ❤️

00:00:00 - Introduction

• Using AI to create more time for creativity and artistic pursuits

00:02:08 - AI-generated images and detection

• Discussing telltale signs of AI-generated content
• Challenges with specific features like teeth and hands
• Progress in image generation over the past year

00:04:39 - AI tools and image generation

• Discussion on upscaling and image resolution
• Mentions of creators Rory Flynn and Drew Bruckner

00:07:32 - Getting started with AI and overcoming challenges

• Personal experience with learning AI
• Recommendations for education: Coursera, Skillshare, LinkedIn Learning

00:10:37 - Retraining the brain for AI use

• Transitioning from Google search mindset to AI interactions
• Example of creating a YouTube strategy using AI

00:15:16 - Developing habits for AI use

• Suggestion to ask ChatGPT one question every day
• Importance of building the habit of using AI tools

00:17:46 - Discussion on web browsers and search engines

• Introduction to Arc browser and its features
• Perplexity as a default search engine option

00:21:47 - Current AI explorations and excitement

• Learning Python using Claude
• Using Gemini for chat history and exporting to Google Docs
• Experimenting with AI-generated videos
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00:26:27 - Reflections on creativity and digital creation

• Balancing instant gratification with long-term artistic value
• Importance of finding purpose and enjoyment in creative pursuits

00:31:26 - Personal background and work-life balance

• Sydney's role at Deloitte in digital marketing strategy
• Family life and importance of disconnecting from technology

00:40:46 - Parenting and personal growth

• Challenges and rewards of being a parent
• How having a child has impacted personal boundaries and relationships

00:45:16 - Ideal day scenario

• Description of a perfect work-life balance day
• Emphasis on uninterrupted creative time and family moments

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