In this first installment of AMA Expert Office Hours, we welcome Paula Yoho, a marketing leader with over 20 years of experience, to answer pressing questions from listeners.

Paula dives deep into the challenges of building a freelance marketing business, offering actionable advice on gaining clients, building trust, and creating sustainable relationships.

This episode is packed with insights for freelancers, early-career marketers, and those looking to grow their networks through expertise and adaptability.

• AMA Columbus membership and events
• AMA Columbus Linkedin
• Connect with Paula
• Follow the Show
  ‍

Key Timestamps

1. 00:01:28 - Introducing Paula Yoho, her background, and role in the AMA.
2. 00:02:17 - Listener Claire’s question: How do I gain more freelance clients?
3. 00:03:31 - Why transactional work isn’t sustainable and the value of trust.
4. 00:05:37 - How a long-term client relationship led to lasting success.
5. 00:09:43 - Leveraging personal and professional networks for growth.
6. 00:10:42 - Showcasing your work and building credibility.
7. 00:12:28 - Advice for young marketers: Take advantage of your current flexibility.
8. 00:14:18 - Final tip: Value your expertise and don’t undercharge for your skills.
   
   

If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you.

‍

Follow Us:
Stay updated and inspired with Marketing by Design:
LinkedIn: https://www.linkedin.com/in/mmgdesign/

‍