🌟 How Google Works Resource 🌟

Michelle is an SEO expert, content specialist, trained historian, and Huge Cal Newport Nerd.

She is the founder and Principal of Words on the Rise, a boutique SEO consultancy in Canada that helps small websites get more Google traffic and increase their impact online.

She has a freebie called “How Google Works" Which is an incredibly high-value video on just that: how an expert views Google Search and everything you should know as a business owner.

Expect to learn:

- Michelle’s Story

- Her predictions on the future of search

- YouTube and Social Media as part of an SEO strategy

- SEO continuous learning resources for small business owners

and much, much more.

Shownotes:

00:00:00 - Introduction

• Host introduction

• Introduction to Michelle Bourbonniere

00:05:30 - Michelle’s Background and Journey

• Michelle’s academic background and transition to SEO

• Importance of work-life balance

00:10:00 - Simplifying SEO Concepts

• How Michelle explains SEO to non-experts

• Common misconceptions about SEO

00:20:00 - Practical SEO Strategies

• Importance of keyword research

• Content optimization and Google rankings

00:30:00 - Impact of AI on SEO

• Overview of Google’s AI-generated search results

• How to adapt to changes in SEO practices

00:40:00 - Michelle’s Work Process

• Typical day in Michelle’s life

• Balancing client work and personal projects

00:50:00 - Tips for Business Owners

• How to approach SEO for your business

• Importance of clear communication and setting realistic expectations

01:00:00 - Conclusion and Final Thoughts

• Recap of key points

• Where to find Michelle online

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