[GREATEST HITS] Lacey Picazo on Differentiating Yourself as a Marketer/Creative in Columbus
April 2, 2025
![[GREATEST HITS] Lacey Picazo on Differentiating Yourself as a Marketer/Creative in Columbus](https://cdn.prod.website-files.com/64dc23b7e0aa31b900748fb6/67edf1ef876dadc49a875b6b_Lacey%20Spotify.png)
This episode features Lacey Picazo, founder of Zoco Design, a UX design firm in Columbus, Ohio.
Lacey shares her journey from designer to multi-time founder and how human behavior drives product, business, and team success.
You’ll learn:
- How to stand out and grow your career in Columbus
- Breaking out of your comfort zone as a marketer
- Lacey’s biggest career insights and leadership lessons
00:00 - Welcome and introduction
00:11 - About Lacey Picazo and Zoco Design
00:18 - How human behavior shapes product success
00:41 - Leadership, culture, and emotional intelligence
01:01 - Overcoming fear and taking opportunities
04:49 - The power of networking and mentorship
08:36 - Building and scaling Zoco Design
12:01 - Playing the long game in career growth
17:42 - The art of selling and positioning yourself
26:05 - Optimizing your network for success
39:11 - The mindset shift that changed Lacey’s career
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