Every year, HubSpot releases its State of Marketing report, packed with data on what’s working right now. But here’s the thing—it’s mostly aimed at big marketing teams and CMOs. So in this episode, we’re breaking it down for freelancers, small agencies, and marketers working with clients.

We sifted through all 45 pages of insights and pulled the five biggest takeaways that can help you get more reach, drive real engagement, and make more money in 2025. From AI’s growing role in content creation to why short-form video and podcasting are bigger than ever, this is your shortcut to staying ahead of the curve.

Key Takeaways:

AI is your unfair advantage: How small teams can use AI to scale content and marketing efforts without extra headcount.
Traffic doesn’t matter—attention does: Why reach is meaningless without engagement and what to do about it.
Branded content is king: How to stand out in 2025 by creating intelligent, visual, and brand-led content.
Podcasts are blowing up: 91% of marketing teams are doubling down on audio—here’s why you should too.
The most in-demand marketing jobs for 2025: If you’re a freelancer or job-seeker, this is where brands are hiring.

Timestamps:
00:00 - Why we’re breaking down the HubSpot report for freelancers & small teams
02:55 - AI’s role in smarter, faster content creation
05:12 - How to stop chasing traffic and start capturing attention
08:34 - Why Millennials still dominate marketing spend
11:20 - The 5 most in-demand marketing jobs in 2025
14:02 - Video content is still king—but podcasting is rising fast
18:45 - The power of personalization in marketing campaigns
21:11 - Lessons from Jaguar’s bold rebrand
25:05 - The shift to quality over quantity in content
28:32 - Closing thoughts & how to apply this to your business