Starting a business can be tough.. so now that I have been a business owner for the past six months (officially) I wanted to share how my first 5 projects got started. If you are in business for the first time, this can give you a case study of how long-term efforts in networking pay off 💪🏻
SHOWNOTES:
00:00 - 00:36: Introduction
- Marketing yourself can be scary when starting out
- Sharing how they I got started
- Tips work for any industry
00:36 - 01:06: About Me
- Web designer and marketing consultant in Columbus, Ohio
- Reached out to local people and past contacts
- Tips can be used for any industry
01:06 - 02:03: Feedback from Others
- Other people say these tips worked for them too
- Important to show up often and put yourself out there
02:03 - 03:48: Tip #5 - Local Networking
- Join networking groups in your area
- Post an intro message in the group's online forum
- Be honest about being new and wanting to learn
- 2 clients from one networking post
03:48 - 05:24: Tip #4 - LinkedIn Outreach
- Reach out to people on LinkedIn
- Mention mutual connections when possible
- Got a long-term client this way
05:24 - 07:12: Tip #3 - Warm Referrals
- Ask friends to introduce you to people who might need your services
- Got a client through a friend's mom they had never met
- Staying active on social media keeps you "top of mind" for referrals
07:12 - 09:22: Tip #2 - Be Visible in Public
- Work in public places sometimes
- Meeting a client at Panera while working there
- Being out in public leads to chance meetings and conversations
09:22 - 12:30: Tip #1 - LinkedIn Messages
- Research people before reaching out
- Mention mutual connections
- Show you know about their business
- Make it easy to schedule a meeting
12:30 - 17:54: Key Takeaways and Wrap-up
- Be active on multiple platforms
- Put yourself out there and be visible
- Be consistent with your efforts
- Personalize your outreach
- It takes time to see results, but keep at it
- Free resource with outreach scripts
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