📚 Business Owner's Reading Database⁠

Please welcome Carly Ries to The Creative's Journal Podcast!

⁠Carly⁠ is the fractional CMO of ⁠Lifestarr⁠, a solopreneurship platform providing knowledge, tools, and community to create an optimal one-person business.

Shownotes:

00:02:29 - Introduction of the guest's background in agency life and marketing00:03:04 - Story of becoming digital nomads in 201400:04:07 - Transition to independent marketing consulting in 201600:05:03 - Current role as fractional CMO at Live Star00:05:44 - Discussion on finding work-life balance as a digital nomad00:06:46 - Evolution of priorities from travel to family00:07:44 - Importance of travel and exposing kids to new experiences00:09:40 - Advice on networking and finding clients as a solopreneur00:11:19 - Tips for building a community and finding leads00:13:52 - Insights on casting a wide net before niching down00:15:28 - Strategies for finding ideal clients and outsourcing tasks00:18:46 - Discussion on the power of video content and overcoming camera shyness00:22:51 - Marketing trends and focus areas for solopreneurs00:25:54 - Importance of outsourcing and automating tasks00:28:38 - Balancing SEO and networking for local businesses00:31:02 - Overcoming discomfort with video content creation00:34:34 - Embracing imperfections in content creation00:37:57 - Personal story of completing a triathlon and stepping out of comfort zone00:42:59 - Tips for presenting value as a solopreneur00:45:27 - Importance of vetting products/services and presenting to the right audience00:47:16 - Advice on admitting when you don't know something and problem-solving

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