🌟 ⁠📚 Essential Marketer's Reading Database ⁠🌟

In this entry, we sit down with ⁠Allison⁠, a content strategist and career marketer turned freelancer. Allison shares her journey from a 15-year corporate marketing career to building a thriving freelance business specializing in SEO content for health and wellness brands.

Learn why most marketers are actually using Linkedin as "Social Media" rather than the connection engine it can be used as if utilized properly.

Allison's Website: ⁠AllisonDitmer.com⁠

⁠The Organic Freelancer Newsletter⁠: A weekly newsletter for strategic content and SEO tips.

Timestamps:

00:00 – Introduction to Allison and her background in marketing and freelancing.  
00:25 – Why your personal story is your biggest asset.  
01:06 – Overcoming the struggles of transitioning from corporate to freelance.  
01:55 – The key habits that help Allison land clients.  
03:30 – Balancing content creation with client work for financial sustainability.  
05:12 – How to optimize your LinkedIn profile for maximum visibility.  
08:45 – Niching down and targeting the right audience on LinkedIn.  
12:10 – Allison’s daily LinkedIn routine and tips for engagement.  
20:05 – The importance of consistency and building relationships.  
30:22 – Advice for young marketers looking to go freelance.  
50:18 – Allison's vision for the future and what excites her the most.

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LinkedIn: ⁠Andy Milligan